Jason Liu


Jason Liu is an award-winning designer with eight years of experience creating culture-shifting brands around the world.

His work has been shown at the Grammys, Good Morning America, the New York Times, and CNN. Jason is also an exhibited visual artist and published photographer.

Jason is based in Brooklyn by way of DC, LA, Shanghai, and Michigan. He attended the University of Southern California, where he majored in Urban Planning and minored in Architecture.

More about Jason


 Projects
01     The Labor Force
02    AIGA DC Design Week
03    Amnesty USA
 04    Helena
05    Cinema United
06    Personal Work
Ask me about living in Shanghai as a kid, Mac Miller’s discography, postmodern architecture, airline liveries, and basketball.
 New York 
  Los Angeles
  Shanghai


Shaping Human Rights Advocacy Around the World

 Scope: Campaign Design, Print, Social
Agency: Teal Media 
2021-Ongoing 
Creative Direction: Aruna Mall 
Art Direction: Katie Corbett, Dustin Maciag, Jessica Lopez
Project Manager: Erin Lawler
Designers: Isabel Levin, Jason Liu, Madie Graham 

Amnesty International is a Nobel Prize-winning global movement of millions of people demanding human rights for all. The nonprofit launches powerful campaigns across a plethora of issue areas, including racial justice, migrant rights, national security, and technology. While the scope of Amnesty’s campaigns are global, the team intentionally centers the individual their work. This focus is dual—both the case that illustrates a larger pattern of abuses as well as the Amnesty member who takes action.
I’ve served on the design team for the US chapter of Amnesty International for five years through Teal Media. Collectively, we’ve completed hundreds of projects, ranging from rapid response design kits to immersive three-day conference brands. 

Below is a poster series I designed for Amnesty’s booth at the 66th Annual Grammy Awards. Artists selected a message they endorsed and held it up for the cameras. 





Designing Highly Sensitive Subject Matter

December 2023
Art Direction: Dustin Maciag In 2023, Israel began bombing Gaza indiscriminately in the wake of the Oct. 7 attacks. As the war escalated, Amnesty tapped us to design the look of a campaign opposing the White House’s sale of arms to Israel. As lead designer, I was charged with designing a multi-channel campaign that felt visceral without showing the faces of the victims, yet remained sensitive to the political reality at the time. 

In five days, we created a full-page New York Times ad, a social campaign, and a series of wheatpastes posted around the country. The image below the fold is AI-generated stock, heavily treated to match the concept. The compositional symmetry felt more powerful than using ambient imagery on such a short notice. 




I positioned President Biden’s name on the fold to visually emphasize how he could decide the trajectory of the conflict.



Working from a Limited Brand

Art Direction: Katie Corbett, Dustin Maciag
In every project, we faced the same constraint: a limited brand. The Amnesty Yellow is very ownable, but feels repetitive when applied across its campaigns and channels. As we deepened our relationship with the client, we pitched new styles, accent fonts & colors, and concept directions to keep Amnesty’s research emotionally reasonant, purposeful, and eye-catching.






Refreshing Amnesty’s Flagship Event

November 2024
Art Direction: Katie Corbett
Support Designer: Madie Graham


Each spring, Amnesty USA hosts its Annual General Meeting (AGM), a national gathering of human rights activists, members, movement leaders, and allies to connect, learn, strategize, and take meaningful action on Amnesty’s foremost priorities. I served as lead designer for AGM25 , set to take place in Detroit, Michigan.

I pitched a unique direction to the team, one that combines the industrial grit and the blue collar heritage of Detroit with futuristic cyberpunk patterns and type. We coined the concept “Activists at Work”, a play on road work signage that we often drive past. Detroit is the Motor City, after all.


When the client saw the V1 concept, he said his “heart started racing”.
The approved concept locks up “AGM25” into two rows, using a cyberpunk-feeling stencil font sourced from Dafont.com, simplified for legibility. 

The flame of the Amnesty candle is added in the space below ‘A’ to tie the event back to the parent brand. With the geometry of the type, I recreated the iconic symbols of Detroit.





AGM25 was a success! We created a full suite of physical signage, banners, swag, and merchandise. Activists of all ages convened for three days in Detroit, MI. Rep. Rashida Tlaib stopped by AGM25 and rallied us to never give up on the fight for human rights, both here in the US and abroad. 






A Dynamic Identity for the Urgent Action Network  

September 2025
Art Direction: Katie Corbett
Support Designers: Isabel Levin, Madie Graham
Amnesty International is my longest-running account at Teal Media. As I deepened my branding expertise, I was tasked with creating a sub-brand for Amnesty’s Urgent Action Network, an online platform for Amnesty members to take action on individual cases. The client let us ‘go wild’, and I created a mark and visual system that ripples and illuminates, expressing how ordinary people can take extraordinary action in defense of human rights for all.